[Unlocked] Week 4 Discussion Develop

[Unlocked] Week 4 Discussion Develop

Week 4 Discussion

  • Develop a brand strategy for a hybrid car. To come up with a strategy, answer the following questions:
    • How will it be positioned relative to other plug-in hybrids currently under development or in the marketplace?
    • How will it be launched in the selected target market?
    • Describe what activities will be conducted to build the image of the brand.