[Unlocked] One Recent Advertisement Generated

[Unlocked] One Recent Advertisement Generated

Workplaces that are diverse and inclusive tend to be more successful than those that aren’t. Unfortunately, not everybody sees it that way, and being diverse and inclusive in the workplace is often more challenging in practice than it is in theory.

Diversity has many dimensions, including the following.

  • Race and ethnicity
  • Gender
  • Sexual orientation
  • Religion
  • Ability
  • Age

For this assignment, you will respond to one of the following workplace scenarios.

Scenario 1: Challenging Hiring Decision

You are on the hiring committee for a key role in your organization. After a thorough and lengthy process, the committee has narrowed the field to two final candidates: Candidate A and Candidate B. The interview process has concluded, and now it is time to make a decision. Will you hire Candidate A or Candidate B?

Both Candidate A and Candidate B meet all of the requirements for hiring in terms of education and experience. That said, Candidate A went to a more prestigious university than Candidate B, and Candidate A also has slightly more job experience than Candidate B. In the interview process, both candidates answered the questions very well, demonstrating high levels of knowledge. Candidate A was a bit smoother and more confident, but Candidate B occasionally hesitated before responding but also seemed more genuinely enthusiastic. Candidate A is a traditional applicant, and Candidate B is from a historically underrepresented minority.

Later today you will be meeting with the hiring committee to make the final decision. Your task is to write a short message to share with the rest of the hiring committee in which you recommend hiring either Candidate A or Candidate B. Be sure to explain which factors were most important to you.

Scenario 2: Diversity in Advertising

You work for a company that produces a variety of popular and tasty breakfast cereals, and you spend a good deal on television and web-based advertising. In your ads, you strive for diversity of all kinds; however, one recent advertisement generated controversy. In it, a happy family with two mothers, a young son, and a toddler daughter are shown eating breakfast and engaging in lighthearted antics. Bits of cereal are tossed about, milk is spilled, and so on.

In response, members of an organization representing what they refer to as “traditional family values” have written numerous messages of protest and have posted them on social media. They feel that this portrayal of a nontraditional family is “morally wrong” and they are threatening to boycott your company.

Your task is to write a response to this organization and to post it on your website as well as your official social media platform sites. Your goal is not to engage in a war of words with this organization, but simply to make it clear that your company values diversity, and that you will continue to portray that diversity in your advertising materials.

Whether you choose Scenario 1 or Scenario 2, the length requirement for this message should be about the same—no more than one page.