[Unlocked] Obtaining Data Dependent Upon

[Unlocked] Obtaining Data Dependent Upon

  

You are the marketing research manager of a local bank. Management  has asked you to assess the demand potential for checking accounts in  your metropolitan area. Discuss what sources of secondary data you might  consult and what kind of information you would expect to obtain from  each source. As you are responding to your peers, discuss any major  differences in obtaining data dependent upon your location.